Desktop Marketing Could Be a Broadway Marketer’s Dream
What if there was an application on your computer (AOL IM-like) that alerted you of Broadway ticket news? This could be on-sale announcements, discount tickets, etc. It potentially is more effective...
View ArticleGetting Paid to Surf the Web?
In a very interesting move that has the search marketing industry buzzing, Bill Gates has announced the idea of paying users who search the web using a Microsoft search engine. This isn’t a new concept...
View ArticleWhat’s the Right Discount Price for a Broadway Ticket
What is the discount price that tips prospects into paying customers? There is no blanket answer to this question but there are trends we see in response rates that we believe can help us maximize our...
View ArticleInteractive Outdoor Advertising
Picture this scenario. The Johnson’s are from out-of-town and visiting New York City. They are walking past your theatre and see a large plasma screen in the front of the theatre. The screen displays...
View ArticleWhere are the young professionals?
How will Broadway expand it’s wings into the highly lucrative 25-35 year market of young urban professionals? The answer is proving to be not that simple. Advertising to this market on a typical...
View ArticleMovie marketing case studies
As stated on numerous occasions, we are not crazy about the ‘movie’ and ‘theater’ industry analogies. When you really think about it, it’s comparing apples to oranges. With that said, they do spend...
View ArticleWhat web users hate about online advertising
I think it’s fair to say that we have all come across online advertising that is just completely annoying. Whether it’s the pop-up ad that freezes your computer or the loud audio banner that starts...
View ArticleBeware of MySpace.com
Over the past year, we’ve presented the case of "why" and "how" to use MySpace.com as part of your overall marketing plan. Well, we now have some news that you should be clearly aware of before...
View ArticleUnderstanding the ’subway’ demographic
Here is some very interesting information we came across that looks closer at the demographics of the typical mass transit user. This isn’t focused specifically on New York City transit but it points...
View ArticleDemystifying Social Networking and Mobile Marketing for Broadway
Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out...
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