In a very interesting move that has the search marketing industry buzzing, Bill Gates has announced the idea of paying users who search the web using a Microsoft search engine. This isn’t a new concept (i.e., iWon.com) but could help Microsoft take a piece of Google’s dominance.
While we currently spend ad dollars with MSN, if this picks up any serious steam we will consider shifting even more of the budget towards their direction. We will keep you posted.